AKA approached us with an ambitious goal—to establish a platform that would redefine how landowners and users interact and conduct business. Their vision centred around empowering landowners, fostering communities, and building a transparent marketplace free from intermediaries and outdated processes.
To begin, we developed a unique and strategic brand identity. The name AKA, pronounced ‘acre,’ encompasses the platform’s mission of unlocking new opportunities in land management and investment. The brand balances professionalism with innovation, providing a trustworthy foundation for their forward-thinking platform.
We then designed and built a completely customised platform from the ground up. At its core is intuitive functionality that directly connects investors with landowners and users, eliminating the need for intermediaries. Key features include user registration, a streamlined user experience, and advanced tools for land sales, leases, and business opportunities. The platform also supports innovative revenue streams such as biodiversity net gain, nitrate offset, and carbon credits. These cutting-edge features help landowners maximise the value of their assets while contributing to sustainability goals.
Our work didn’t stop at launch. AKA’s social media presence is critical to building their community, and we continue to manage their output across key platforms. Through engaging and consistent communication, their brand voice resonates with landowners, users, and investors alike, driving awareness and fostering trust in this evolving market.
With a robust, custom-built platform and a strategic brand direction, AKA is positioned to revolutionise land-based transactions and create lasting value for their community of users.
