Mill Sales Local:
B2B Sub-Brand Creation & Revenue Growth
We launched a targeted B2B sub-brand and revitalised their email marketing, resulting in a significant increase in attributable revenue through highly engaging campaigns.
New B2B Sub-Brand
High-ROI Email Campaigns
Local Authority Targeting
The Challenge
Mill Sales needed a dedicated strategy to engage account-based B2B customers—such as local authorities and hospitality businesses—without diluting their primary consumer brand.
The Solution
We conceptualised and designed the “Mill Sales Local” sub-brand, delivering logo design and brand strategy from scratch. To drive sales via Mill Sales Direct, we overhauled their email marketing, deploying twice-weekly campaigns that successfully re-engaged audiences and drove a large increase in attributable revenue.
